As part of the collateral for a new bag launch, we were tasked with printing a mailing item with bespoke envelopes and address labels for Mulberry’s VIP customers. These items would also be inserted into a special edition of the Sunday Times.
The initial design called for a poster which folded down to fit into a branded bespoke envelope, however, the poster didn’t fulfil the guidelines for the insertion into the Times, which resulted in redesigning and producing two different items simultaneously.
One was a folded poster as per the original design and the other was a book with brass stitching which met the Times insertion guidelines. Overall, our client was really happy with the job and how we rectified the issue in a timely manner without delays.